Blue is the new green... NewYorkTimes...

Because water is cheap (at least for now) and seemingly in infinite supply, efforts to improve its use — or deter its overuse — have been inadequate. And it’s not just water itself that’s being wasted: there’s the energy required to transport and deliver it (particularly in such cases as Atlanta’s bizarre arrangement to get its water from Alabama and Florida, or any of us buying bottled water from Fiji). But there are innovations, large and small, now available that would provide for systematic management and optimization of our nation’s water.

Moving from "green" as mode to "blue" as need...

Allison Arieff, November 20, 2008, 10:00 PM, By DESIGN, http://arieff.blogs.nytimes.com/2008/11/20/blue-is-the-new-green/?dpc

Ayer andaba en el super con mi mamá y descubrí q ya venden el agua de Fiji (no puedo mentir que la botella tan divinamente diseñada me atrae y apenas alcanzo resistirme a comprarla http://www.fijiwater.com/) 

... hay q pensar, aparte de no utilizar esa botella de pet q irá a la basura seguramente, porque traer agua desde tan lejos?? q cantidad gigantesca de embodied energy contendrá cada botellita de $17 pesos(!)????